ABOUT US

Prism District Beauty was founded in 2020 out of a profound passion for helping individuals achieve their beauty aspirations. Deffanie Rawls, who embarked on her beauty journey at the age of 13, envisioned a brand that would serve as a symbol of inclusivity and empowerment in the global beauty community.

Starting with hair braiding, Deffanie quickly discovered her talent for promoting women's hair health through protective styles and the use of top-tier ingredients. Her dedication to learning and serving others flourished during her time in the U.S. Air Force, where she refined her hairstyling skills both at home and abroad. Concurrently, she pursued higher education, earning a Bachelor of Science in Information Systems, Masters of Business Administration and Doctorate of Organizational Leadership , which expanded her knowledge base and skill set.

With over three decades of experience in the industry, Deffanie has been steadfast in educating clients and nurturing positive relationships, particularly focusing on the unique needs of women of color in hair and beauty care. Motivated by her passion for service and driven by client demand, she embarked on developing her own line of beauty products. The overwhelming response from her clients inspired the launch of Prism District Beauty, a brand dedicated to providing trusted and effective beauty solutions for all.

Prism District Beauty remains true to Deffanie's core mission of service and empowerment, offering products that embody her commitment to excellence and inclusivity in beauty care.

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Angel McCollum

"The Secret to My All-Day Glow!"

I am absolutely in love with the Turmeric Glow Radiating Scrub! From the very first use, I could tell this was going to be a holy grail in my skincare routine. It gently exfoliates while leaving my skin feeling baby-soft, refreshed, and unbelievably radiant. I struggle with dullness sometimes, but this scrub. It works like magic giving me that natural, lit-from-within glow that lasts all day long!

They say, “Glow like the sun, shine like the stars,” and that’s exactly how this scrub makes me feel! 🌞✨ It deeply cleanses my face, removing dirt, oil, and dead skin without being too harsh. Plus, the turmeric works wonders for evening out my complexion.

If you want glowing, smooth, and healthy-looking skin, do yourself a favor and grab this Turmeric Glow Radiating Scrub! It’s self-care in a jar, and I’ll never be without it. 10/10 recommend! 💛✨

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SECURE MY SLAY BONNET
Latrice Wells
Latrice Wells

"I cannot stress enough how much I LOVE my Secure My Slay Bonnet! This bonnet does not come to play—it stays put all night, no matter what! I used to wake up with my bonnet halfway across the room, looking like I had been wrestling in my sleep. But not anymore!

Angel Lemons

"I am absolutely in love with the STIMULATING GROWTH SERUM! This product has completely transformed my hair. My hair has grown so long and thick in such a short time way faster than I expected! Not only does it promote incredible growth, but it also makes my hair feel stronger, healthier, and shinier. The formula is lightweight, non-greasy, and absorbs beautifully into my scalp without any buildup. I’ve tried so many hair growth products in the past, but this one truly delivers results! If you're looking for something that actually works, I highly recommend giving this a try!"

Loving these soaps

I really love my turmeric soaps. I have both the turmeric & honey as well as the turmeric & lemon. I love them both.

My skin is improving

Your body butters and sugar scrubs are very nice. I am seeing a big improvement in my skin. Especially with the cold temperatures. Thanks for an amazing product.

Now this is a great body oil!

I love my body oil. Can't wait for the next launch and more scents.

This is a good one!

Loving this deep conditioner. I needed a good conditioner for my hair and this one is thick and great for me.

Great for my skin

I love my skincare bundle. The turmeric collection is doing great for my skin and it's only been 2 weeks. Already seeing results but will continue to use for a few more weeks hoping for good results.

Love Love Love

I love my order. I got haircare and bodycare products. My growth oil is really nice and I got the unscented body oil. Both were great buys.

AMAZING PRODUCTS

Products are amazing! Such a great variety and the edge control is the best!!!

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TURMERIC + HONEY BRIGHTENING BAR
Ann
It's AAAMMMMAAZZIINNGGG!

I'm gonna do a video on this soap, but I came across this and had to comment. I've used this soap everyday since I got it, it's AAAMMMMAAZZIINNGGG!!!! I'm gonna order more for sure!!!!

Phenomenal Edge Control

I made my first purchase about a month ago. I must say this is by far the best edge control I have purchased. I used it on a Saturday and Sunday my edges were the same way. Then on Monday basically all I had to do was touch up the areas that still wasn’t in place and brushed it. Trust me you can’t go wrong with this I will be a returning customer for sure!!👍🏾

My hair normally feels hard and difficult to comb out but with the Prism District products my hair is way more manageable. It feels soft as well. If it can tame my hair, it can tame anyone's hair!

Great customer service and I love my purchase. I love the hydrate & repair moisturizer with the leave-in milk which is really nice.

My products came so fast. I can't wait to order again. I really love my products. The edge control is really nice.

I love my core essentials collection purchase. Will be purchasing for my daughter as she has issues with alopecia. She would truly benefit from this collection. We have tried other products and these products are really nice.

I love the shampoo so much. It's really nourishing and lathers very well. Extremely happy with my purchase.

No other growth oil compares. I'm very happy with my purchase.

I found this company by seeing their ads on instagram. I really like the Core Essentials Collection. My hair is responding very well to it.

I enjoy my growth serum so much. I will be purchasing the trio bundle next time.

Love my products will be placing my new order soon.

My hair looks so much better and healthier after washing with the Core Essentials Collection.

I love the Stimulating Growth Serum. I am seeing some amazing results.

I love my growth serum. I’m seeing results after only 3 weeks of use.

My hair is so soft and manageable with the Grow and Glow bundle. I love it so much.