Prism District Beauty was created in 2020 through passion for those achieving healthy hair and skin goals. It is an all-inclusive brand that aims to empower those around the globe for all things beauty. Deffanie Rawls, CEO of Prism District Beauty, got her start in the beauty industry by braiding hair at the young age of 13. She quickly learned that she had a desire to help women achieve healthy hair through protective styles with the addition of using quality ingredients.

While serving in the U.S Air Force, Deffanie was afforded the opportunity to continue to service hair clients domestically and abroad. During her time in the military, she also further expanded her thirst for knowledge by achieving her Bachelors of Science in Information Systems and her Masters of Business Administration. Blessed to have done hair for the past 30 years, Deffanie has kept her focus on educating others. Having the opportunity to help thousands of her clients gain a better relationship with their hair to include hair education and length retention, specifically for women of color has been her greatest job.

Serving others has always been the mission of Deffanie and it remains true to the core values of Prism District Beauty. After graduation, she joined the U.S Air Force where she serviced many women on the upkeep of their hair. Having the opportunity to service thousands of clients has been such a rewarding experience. When she realized that there weren't sufficient products on the market to help her clients, she worked hard to formulate products that my clients trusted and believed in. Her clients urged her to make products available for everyone and in 2020 and that's where Prism District Beauty was born.