ABOUT US

Prism District Beauty was founded in 2020 out of a profound passion for helping individuals achieve their beauty aspirations. Deffanie Rawls, who embarked on her beauty journey at the age of 13, envisioned a brand that would serve as a symbol of inclusivity and empowerment in the global beauty community.

Starting with hair braiding, Deffanie quickly discovered her talent for promoting women's hair health through protective styles and the use of top-tier ingredients. Her dedication to learning and serving others flourished during her time in the U.S. Air Force, where she refined her hairstyling skills both at home and abroad. Concurrently, she pursued higher education, earning a Bachelor of Science in Information Systems, Masters of Business Administration and Doctorate of Organizational Leadership , which expanded her knowledge base and skill set.

With over three decades of experience in the industry, Deffanie has been steadfast in educating clients and nurturing positive relationships, particularly focusing on the unique needs of women of color in hair and beauty care. Motivated by her passion for service and driven by client demand, she embarked on developing her own line of beauty products. The overwhelming response from her clients inspired the launch of Prism District Beauty, a brand dedicated to providing trusted and effective beauty solutions for all.

Prism District Beauty remains true to Deffanie's core mission of service and empowerment, offering products that embody her commitment to excellence and inclusivity in beauty care.

Based on 121 reviews
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AMAZING PRODUCTS

Products are amazing! Such a great variety and the edge control is the best!!!

P
TURMERIC + HONEY BRIGHTENING BAR
Pepper
It's AAAMMMMAAZZIINNGGG!

I'm gonna do a video on this soap, but I came across this and had to comment. I've used this soap everyday since I got it, it's AAAMMMMAAZZIINNGGG!!!! I'm gonna order more for sure!!!!

Phenomenal Edge Control

I made my first purchase about a month ago. I must say this is by far the best edge control I have purchased. I used it on a Saturday and Sunday my edges were the same way. Then on Monday basically all I had to do was touch up the areas that still wasn’t in place and brushed it. Trust me you can’t go wrong with this I will be a returning customer for sure!!👍🏾

My hair normally feels hard and difficult to comb out but with the Prism District products my hair is way more manageable. It feels soft as well. If it can tame my hair, it can tame anyone's hair!

Great customer service and I love my purchase. I love the hydrate & repair moisturizer with the leave-in milk which is really nice.

My products came so fast. I can't wait to order again. I really love my products. The edge control is really nice.

I love my core essentials collection purchase. Will be purchasing for my daughter as she has issues with alopecia. She would truly benefit from this collection. We have tried other products and these products are really nice.

I love the shampoo so much. It's really nourishing and lathers very well. Extremely happy with my purchase.

No other growth oil compares. I'm very happy with my purchase.

I found this company by seeing their ads on instagram. I really like the Core Essentials Collection. My hair is responding very well to it.

I enjoy my growth serum so much. I will be purchasing the trio bundle next time.

Love my products will be placing my new order soon.

My hair looks so much better and healthier after washing with the Core Essentials Collection.

I love the Stimulating Growth Serum. I am seeing some amazing results.

I love my growth serum. I’m seeing results after only 3 weeks of use.

My hair is so soft and manageable with the Grow and Glow bundle. I love it so much.

I got the Deluxe Starter Kit. I love it all. Great shampoo, conditioner with so much slip and I love the growth serum. I really like my order.

Love the growth oil so much. Companies rarely ship to APO locations for the military but they do. I appreciate that so much.

It’s something about this growth serum! I love it and I have been using for about 2 weeks. I can’t wait to see results. I love it already.

Very happy with my order. My daughter is a hair client of the owner and I ordered her products. They are so nice on my hair. Absolutely no regrets.

I couldn’t ask for better products. They make my hair really soft. Love my order.

Great products. Everything is nourishing and they smell so nice.

It’s working so well for me and my son. He’s Dominican and African American and your products work so well for our hair.

I don’t usually leave reviews but I had to for my products. They are just too good and my hair thanks you too.

My curls are now lasting a little longer between washes. I know its due to using the core essentials collection. Thank you so much.